Our customer, Internet Fusion, is one of the UK’s leading e-retailers and owns a number of the largest outdoor clothing and equipment brands, including Extreme Pie, Blackleaf and Surfdome. In 2015, Surfdome eliminated 74% of plastic packaging from its operations in just one quarter in response to the marine plastic crisis and continues to reduce plastic packaging across all its brands. However, for Internet Fusion, that wasn’t enough: the company wanted to demonstrate sustainability across its entire supply chain, including the warehouse in which it stored and shipped its products, as Adam Hall, Head of Sustainability at Internet Fusion explains:
“Global climate change isn’t just threatening future generations, it’s something that is happening right now and at an increasing rate,” Adam said. “Our customers are surfers, snowboarders and people who enjoy and respect the great outdoors. They experience first-hand the effect that global warming and plastic pollution is having upon the environment and, for us, it was important to prove our commitment to sustainability through actions, rather than words – that’s why we chose to locate our main distribution centre in a Prologis building.”
Thanks to our partnership with sustainability certification programme, The Planet Mark™ and environmental charity, Cool Earth, the sustainability benefits of a Prologis building in the UK begin before the building has been completed. In this case, Internet Fusion’s building mitigated 110% of the carbon involved in the construction of the building by protecting 124 acres of Peruvian rainforest. This is an initiative which puts indigenous people in charge of precious local resources, helping them to act as custodians of the rainforest and protect the area from deforestation. In addition to protecting an area of the rainforest for future generations, the building also had its whole-life carbon impact officially certified by The Planet Mark™ - put simply, this means that the building’s carbon footprint and environmental performance were measured and reported, giving Internet Fusion a benchmark from which they can continue to reduce plastic and other waste as part of their activities within the building.