Over the past 40 years, half of the world’s rainforest has been destroyed and the main cause, according to environmental charity Cool Earth, is poverty. Aiming to halt the onward march of deforestation, Cool Earth works alongside indigenous villages on the frontline, before they are forced to sell their trees to the loggers. By enabling local people become strong, self-determining communities, Cool Earth is helping them take control of their forest and keep the trees standing.
Saving the rainforest is not a new idea, but research shows that this community-led partnership approach is the most effective. And that is why Prologis has supported Cool Earth since 2010 as part of our embodied carbon mitigation programme.
The focus of our work with Cool Earth has been in Peru’s Ene Valley, which is home to the Ashaninka. This is one of the world’s most at-risk areas, with illegal logging and coca farming destroying the forest. However, Cool Earth is now working with 16 Ashaninka villages, who are not only protecting their own trees, but also forming a shield protecting millions of acres of neighbouring rainforest from loggers.