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ASOS at Prologis Barnsley

The Requirement

  • Online fashion retailer ASOS was based at a 158,250 sq ft warehouse facility at ProLogis Hemel Hempstead. However, in the year ending 31 March 2010, it had delivered sales of £223 million, an increase of 35% over the previous year and it needed to expand
  • As part of its expansion, ASOS needed to relocate to an area where there was a skilled labour pool from which to recruit
  • It was vital that the new facility should have easy access to the UK motorway network

The Solution

  • Prologis was able to offer Prologis Barnsley, a 530,002 sq ft cross-docked warehouse and the deal was signed in June 2010
  • As part of the deal, Prologis carried out a full fit out so that ASOS could relocate with minimum disruption to its business
  • One of the main attractions of this location for ASOS is that Barnsley has a skilled workforce available with the expertise that ASOS needs to expand its customer base
  • Another important benefit of the Barnsley site is that it is close to Junction 36 of the M1 and to Junction 37 of the A1(M), which means that ASOS is within a two hour drive time of 15 million potential customers
  • The new BREEAM ‘Excellent’ accredited building with an EPC ‘A’ rating (CO2 index 24) mean that the building will be cost effective to run. In comparison with a new Building Regulations compliant building of the same size that has achieved an EPC B (CO2 index 48) rating, Prologis Barnsley offers a 50% reduction in energy costs. This saving increases to 77% when the new ASOS facility is compared to an older existing building that has a typical EPC E (CO2 index 103) rating

The Result

  • ASOS has moved into its new strategically located, cost-efficient building. As chief executive, Nick Robertson said:

    • "This site has the ability to turn us into a £1 billion business within the next five years."

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